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Brain Food and Age Defiers: The Dubious World of Food Marketing

Brain Food and Age Defiers: The Dubious World of Food Marketing

 

In 2008, Kellogg’s began airing a series of advertisements to promote its Frosted Mini-Wheats cereal. The TV spots claimed that the breakfast food “improves attentiveness and memory in children.” The claim was not really true, so the FTC ordered Kellogg’s to stop airing the ads, and a class-action lawsuit was brought against the company for making false claims.

Kellogg’s recently settled the suit to the tune of $4 million, and new claims about Mini-Wheats will have to be filled with dance-around language like, “Clinical studies have shown that kids who eat a filling breakfast like Frosted Mini-Wheats have 11 percent better attentiveness in school than kids who skip breakfast.” So basically, all they’re claiming is that it’s better to eat breakfast than it is to starve yourself.

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3 Comments

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